Ownership
Celebrity and founder-owned brands
31 brands across 24 individual owners. These sit outside the corporate ownership graph — the owner is a person, so the evidence is company disclosure rather than a subsidiary filing.
Every name links to its full record.
Verified 18 Aug 2026
Owners with more than one brand
All owners
Rihanna
- Fenty Beauty — Rihanna / LVMH (Kendo)
- Fenty Skin — Rihanna / LVMH (Kendo)
- Savage X Fenty — Rihanna / LVMH (Kendo)
Company disclosureas of · verified
Blake Lively
Company disclosureas of · verified
Hailey Bieber
- Rhode — e.l.f. Beauty Inc. (acquired)
- Rhode Skin — e.l.f. Beauty Inc. (acquired)
Company disclosureas of · verified
Jessica Alba
- Honest Beauty — The Honest Company
- The Honest Company — The Honest Company
Company disclosureas of · verified
Kim Kardashian
Company disclosureas of · verified
Kylie Jenner
- Kylie Cosmetics — Kylie Jenner / Coty
- Kylie Skin — Kylie Jenner / Coty
Company disclosureas of · verified
Addison Rae
Company disclosureas of · verified
Ariana Grande
Company disclosureas of · verified
Beyoncé
- Ivy Park — Beyoncé / Adidas partnership history
Company disclosureas of · verified
Cameron Diaz
- Avaline — Cameron Diaz / Katherine Power
Company disclosureas of · verified
Caroline Durlacher
- Tower 28 — Tower 28 Beauty
Company disclosureas of · verified
Drew Barrymore
Company disclosureas of · verified
Georgi Sandev / Dianna Ruth
- Milk Makeup — Milk Makeup (private)
Company disclosureas of · verified
Gwen Stefani
Company disclosureas of · verified
Gwyneth Paltrow
Company disclosureas of · verified
Katie Jane Hughes / Alex Goik
- Merit — Merit Beauty
Company disclosureas of · verified
Khloé Kardashian
- Good American — Khloé Kardashian / Emma Grede
Company disclosureas of · verified
Lady Gaga
- Haus Labs — Lady Gaga / Coty
Company disclosureas of · verified
Lauren Ireland & Marianna Hewitt
- Summer Fridays — Summer Fridays (influencer-founded)
Company disclosureas of · verified
Maureen Kelly
- Tarte — Tarte Cosmetics / Kose
Company disclosureas of · verified
Millie Bobby Brown
Company disclosureas of · verified
Pharrell Williams
Company disclosureas of · verified
Selena Gomez
Company disclosureas of · verified
Victoria Beckham
Company disclosureas of · verified
How this is made
Person-to-brand links are curated from company disclosures and brand sites, and are marked separately from corporate ownership so the two are never conflated. Where a corporate parent has since acquired the brand, the ultimate parent is shown alongside the founder.