How we know this

Sources

Ownership edges come from SEC Exhibit 21 subsidiary lists and curated public disclosures. Corporate facts (founder, CEO, headquarters, store count, operating status, country of origin) attach when a filing extract, issuer page, or curated source names them.

Status evidence is drawn from classified 8-K items and industry RSS. Weekly reports synthesise news, filings, and market data. Promotional observations, when cited, come from public sale pages or disclosed emails.

Freshness

Ownership and facts are rechecked on a weekly Monday run. Operating-status evidence older than 365 days is dropped. A page that loses its citation or its rendered facts is demoted from the sitemap.

Publication bar

Brand hubs need an eligible ownership edge, a citation, and at least one rendered fact. Status pages need a fresh operating-status fact and at least one dated evidence row. Questions pages need four grounded answers. Timelines need three dated, cited signals. Ownership changes appear on the signals feed only when the parent actually changed and neither side is a continuum placeholder.

Failing the bar means the URL 404s or is served with noindex. We do not pad thin pages with prose to clear a word count.

Derived insights

Some timeline pages add a short count above the cited rows. That sentence is calculated from the rows on the page. It is not a quote from a source, it is not a complete history, and it is not a claim that one event caused another. It is not investment advice.

Leading category

On a brand or company timeline we count publishable events that are not earnings. We name the category that appears most often only when there are at least 8 of those events, they fall into 2 or more categories, and one category leads on its own with at least 3 events. The linked rows are the events in that category. Earnings stay out so filings do not drown the mix. Wikipedia history and press since 9 Mar 2026 cover different periods, so the count is what we hold, not a full year.

Portfolio concentration

On a company timeline we also count which brand the cited non-earnings events belong to. We name the brand with the most only when there are at least 20 events across 3 or more brands, and that brand leads on its own with at least 5. The links open those brands' timelines. This is a count of coverage we hold, not of how active the company is.

Acquisition timing

Where a company page lists at least 5 dated acquisitions, sales, or stakes, we state the year span and, when one decade clearly has the most (at least 2), which decade that is. We show the year, not the day, because many of these dates are only a year. The links jump to the cited rows above. Wikipedia covers notable deals more thoroughly than small ones.

Corrections

If a fact is wrong, write to hello@xynenyx.com with the brand, the claim, and a better source. We will re-verify against the citation rules above.

Limits

We cover fashion and beauty brands we can attribute with a public citation. Private companies with no Exhibit 21 and no curated disclosure stay out. Ethics certifications, coupon codes, and shopping alternatives are out of scope. This is not investment advice.

Live counts and pipeline freshness are on Coverage.