Crocs, Inc.
Verified 26 Oct 2026 · source as of 12 Feb 2026
History of Crocs, Inc.
84 dated events · 3 types
Derived from this page
11 of the 20 cited non-earnings events we hold for Crocs, Inc. are about product & marketing.
Corporate 4 · Retail footprint 4 · People 1 · Product & marketing 11
Counted from the rows on this page, not including earnings. We only show this when there are at least 8 rows across 2 or more categories and one category clearly leads. Wikipedia history and press since 9 Mar 2026 cover different periods. How derived insights are made
Show the 11 rows
- 6 Sep 2026Crocs Turned Its Classic Clog Into a New Limited-edition Loafer That Will Be Released This Month
- 18 Aug 2026Crocs hatches new mascot Niles to enrich brand storytelling
- 13 Aug 2026Crocs inks AI tech deal
- 12 Aug 2026Crocs' Viral Lightning McQueen Clogs Get a Blue Revision Inspired by a Daydream in the First 'Cars'
- 9 Jul 2026Odessa A'zion Styles Herself for Campaign With Crocs Spotlighting Crafted Clog
- 8 Jun 2026Crocs Finds New Ways to Keep Used Shoes Out of Landfills
- 29 May 2026Crocs' Red Bull Racing Collab Completely Reimagines Classic Clog As a Formula 1 Car
- 1 May 2026Simone Rocha and Crocs' Fan-favorite Collaboration Returns With a Fifth Collection
- 26 Apr 2026Celebrate the Draft Picks With Crocs' NFL Collab - Now Featuring Double the Teams and Double the Spirit
- 2 Apr 2026Crocs and Chito Give the Crafted Clog a Canine-inspired Update
- 17 Mar 2026Pete Davidson on Being Crocs' New Ambassador, Maintaining His Individuality and Dressing Like a Dad
2024
Earnings · Financial
Consolidated revenues were $939 million, an increase of 6.2%, or 6.9% on a constant currency basis.
full year sales: “Full Year 2024 With respect to 2024, we expect: • Revenue growth of 3% to 5% compared to 2023, at currency rates as of the end of the last reported period.”
SEC filingas of
Earnings · Financial
full year earnings: “Financial Outlook First Quarter 2024 With respect to the first quarter of 2024, we expect: • Revenues to be down 1.5% to up 0.5% compared to first quarter 2023 ◦ Crocs Brand to grow 6% to 8% compared to first quarter 2023 ◦ HEYDUDE Brand to contract 23% to 20% compared to first quarter 2023 • Adjusted operating margin of approximately 22% • Adjusted diluted earnings per share of $2.15 to $2.25 Full Year 2024 With respect to 2024, we continue to expect: • Revenue growth of 3% to 5% compared to 2023 at currency rates as of December 31, 2023 ◦ Revenues for the Crocs Brand to grow 4% to 6% ◦ Revenues for the HEYDUDE Brand flat to slightly up • Adjusted operating margin of approximately 25% 2 • Non-GAAP adjustments of approximately $10 million primarily related to HEYDUDE’s distribution and logistics project, impacting cost of goods sold • Combined GAAP tax rate of approximately 21.5% and Non-GAAP effective tax rate of approximately 18% • Adjusted diluted earnings per share of $12.05 to $12.50.”
SEC filingas of
2023
Earnings · Financial
full year sales: “Full Year 2023 With respect to 2023, we expect: • Revenue growth of 10% to 13% compared to 2022, resulting in full year revenues of approximately $3.9 billion to $4.0 billion at current currency rates.”
SEC filingas of
Earnings · Financial
We expect fourth quarter 2022 revenue growth of approximately 60% compared to 2021.
full year margin: “• We continue to expect full year 2022 non-GAAP operating margin of approximately 27%.”
fourth quarter sales: “2022 Outlook With respect to 2022: • We expect fourth quarter 2022 revenue growth of approximately 60% compared to 2021.”
full year sales: “2023 Outlook With respect to 2023, we expect revenue growth of 10% to 13% compared to 2022, resulting in full year revenues of approximately $3.9 billion to $4.0 billion at current currency rates.”
SEC filingas of
2022
2021
Earnings · Financial
full year sales: “Financial Outlook Full Year 2021 With respect to 2021, we expect: • Revenue growth to be between 62% and 65% compared to 2020 revenues of $1,386.0 million.”
SEC filingas of
Earnings · Financial
full year sales: “Full Year 2021 With respect to 2021, we expect: • Revenue growth to be between 60% and 65% compared to 2020 revenues of $1,386.0 million.”
third quarter sales: “Financial Outlook Third Quarter 2021 With respect to the third quarter of 2021, we expect: • Revenue growth to be between 60% and 70% compared to third quarter 2020 revenues of $361.7 million.”
SEC filingas of
Earnings · Financial
Digital sales grew 75.3% to represent 32.3% of revenue versus 30.1% last year.
first quarter earnings: “Reports Record First Quarter Revenue and Raises 2021 Guidance First Quarter Revenues Grew 64% to $460 million Operating Income Increased $104 million to $125 million First Quarter Diluted EPS of $1.47 Up from $0.16 ___________________________________________________________________________ BROOMFIELD, COLORADO — April 27, 2021 — Crocs, Inc.” Previous: “Reports Record First Quarter Revenue and Raises 2021 Guidance First Quarter Revenues Grew 64% to $460 million Operating Income Increased $104 million to $125 million First Quarter Diluted EPS of $1.47 Up from $0.16 ___________________________________________________________________________ BROOMFIELD, COLORADO — April 27, 2021 — Crocs, Inc.”
full year sales: “Full Year 2021 With respect to 2021, we expect: • Revenue growth to be between 40% and 50% compared to 2020 revenues of $1,386.0 million.”
second quarter sales: “Financial Outlook Second Quarter 2021 With respect to the second quarter of 2021, we expect: • Revenue growth to be between 60% and 70% compared to second quarter 2020 revenues of $331.5 million.”
SEC filingas of
Earnings · Financial
Record 2020 revenues of $1.4 billion increased 12.6% over last year.
full year margin: “2 Financial Outlook First Quarter 2021 With respect to the first quarter of 2021, we expect: • Revenue growth to be between 40% and 50% compared to first quarter 2020 revenues of $281.2 million • Non-GAAP adjustments of approximately $3 million related to distribution center investments that will impact gross margin • Adjusted operating margin to be between 17% and 18% Full Year 2021 With respect to 2021, we expect: • Revenue growth to be between 20% and 25% compared to 2020 revenues of $1,386.0 million • Non-GAAP adjustments of approximately $12 to $15 million related to distribution center investments that will impact gross margin • Adjusted operating margin to be between 18% and 19% • GAAP tax rate of approximately 25% and non-GAAP effective tax rate of approximately 16% to 18% • Capital expenditures of approximately $100 to $130 million for supply chain investments to support growth Conference Call Information: A conference call to discuss fourth quarter and full year 2020 results is scheduled for today, February 23, 2021, at 8:30 am ET.”
SEC filingas of
History · Corporate
Crocs acquires HeyDude in 2021
Crocs acquired the Italian footwear brand HeyDude for $2.5 billion in 2021.
Wikipediaas of
2020
Earnings · Financial
full year sales: “However, excluding the impact of any future shutdowns in major markets for full year 2020, we expect: • Revenue: Revenue for the remainder of 2020 to be approximately flat compared to the back-half of 2019 • Tax: A tax rate of 11% for 2020 • Inventory: Inventory to be constrained throughout the remainder of 2020 reflecting our decision to significantly reduce inventory purchases as a result of the pandemic • Capital Expenditures: Approximately $50 million, which reflects investment to support future growth that we had previously deferred 3 Conference Call Information: A conference call to discuss second quarter 2020 results is scheduled for today, Thursday, July 30, 2020 at 8:30 am ET.”
SEC filingas of
2019
Earnings · Financial
third quarter earnings: “1 • Diluted earnings per share rose to $0.51 , up from $0.07 in the third quarter of 2018.” Previous: “1 • Diluted earnings per share rose to $0.51 , up from $0.07 in the third quarter of 2018.”
SEC filingas of
Earnings · Financial
second quarter earnings: “• Diluted earnings per share rose 57% to $0.55 , up from $0.35 in the second quarter of 2018.” Previous: “• Diluted earnings per share rose 57% to $0.55 , up from $0.35 in the second quarter of 2018.”
SEC filingas of
Earnings · Financial
first quarter margin: “Our adjusted operating margin was 11.7% , up from 10.0% in the first quarter of 2018, as detailed on the 'Non-GAAP income from operations and operating margin reconciliation' schedule below.” Previous: “Our adjusted operating margin was 11.7% , up from 10.0% in the first quarter of 2018, as detailed on the 'Non-GAAP income from operations and operating margin reconciliation' schedule below.”
SEC filingas of
2018
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