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Primark

Primark leans into value-fashion tension with 'Shockingly Chic' spring campaign

Primark launched its new womenswear "Shockingly Chic" spring campaign to sharpen fashion credentials while reinforcing its value proposition.

Verified 2 Sept 2026 · occurred 23 Mar 2026

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Type
Press
Category
Product & marketing
Kind
Campaign

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