What changed
Dated events we can cite. Ownership noise, uncited promos, and continuum placeholders stay off this feed.
The weekly report reads these signals across the market. Read the latest report.
Press · People
ASOS Hires Former Tommy Hilfiger AI Lead as AI & Creative Studios Director
ASOS appointed Nick Goodchild as AI & Creative Studios Director, moving him from Tommy Hilfiger to lead AI Studios and creative content production.
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Press · Retail footprint
adidas and ASOS unveil Paris pop-up
ASOS launched a four‑day pop‑up in Paris for its Collection 05 collaboration with adidas, running 16 to 19 October.
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Press · Product & marketing
Asos Names Law Roach 'Stylist in Residence'
Asos named Law Roach as its stylist in residence.
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Press · Product & marketing
Barbour and ASOS unveil one-of-a-kind jackets, designed by Jimmy Turrell
ASOS partnered with Barbour and artist Jimmy Turrell to launch the Barbour Re-loved x ASOS: Jimmy Turrell Edition, a limited range of ten unique jackets available exclusively on ASOS.
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Press · People
Asos names former Next boss Jon Bennett as menswear product director
Asos appointed former Next managing director Jon Bennett as menswear product director for Asos Design, leading strategy and performance of its menswear line.
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Press · People
Asos brands and marketplace director steps down
Asos's director of partner brands and marketplace Shazmeen Malik is stepping down, effective 31 August.
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Press · Product & marketing
ASOS relaunches ASOS Magazine as part of Autumn 26 campaign
ASOS relaunched its ASOS Magazine as part of its Autumn 26 campaign, unveiling a new autumn campaign that celebrates fashion creativity and cultural influences.
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Press · People
Asos customer and technology VPs exit
Asos executive vice-president of customer and commercial Ben Blake and executive vice-president of technology Przemek Czarnecki are exiting the business, effective 31 August.
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Press · People
Asos promotes EVP of people, communications and transformation
Asos expanded EVP of people, communications and strategy Ras Vaghjiani's remit to include transformation.
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Press · Product & marketing
England player Noni Madueke fronts campaign for ASOS and adidas
ASOS unveiled a new campaign for its first menswear line, starring Arsenal FC footballer Noni Madueke, with the collection available on ASOS from July 29.
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Press · People
Asos appoints Amazon GM to lead global trading
Asos appointed Amazon general manager Lizzie Jones as its new head of global trading.
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Press · Product & marketing
Asos launches Arrange emerging designers programme
Asos has today (10 July) unveiled a new collaboration series for emerging designers in partnership with its in-house premium brand Arrange.
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Press · People
Asos appoints new loyalty boss
Asos named Manoja Josyula as its new director of product propositions, succeeding Macy Hong.
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Press · Retail footprint
ASOS unveils summer beauty pop-up
ASOS unveiled its London Lido pop-up, a two‑day immersive experience to showcase this season’s most wanted beauty products.
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Press · Product & marketing
ASOS and Deliveroo partner for football-themed World Cup collab
ASOS partnered with Deliveroo to let customers in Greater London and Manchester order ASOS Design football shirts through the Deliveroo app.
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Press · People
Asos' independent non-executive director Christine Cross stepped down from her role.
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Press · Retail footprint
Asos seeks permanent London store
Asos is looking at sites for a permanent London shop.
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Press · People
Asos appoints creative director
Asos appointed former Stella McCartney visual director Andrew Tiller as creative director.
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Press · Product & marketing
ASOS expands menswear offer with nine new brands including Gap
ASOS added nine new menswear brands, including Gap, Huf, Stan Ray and Blend, to its online platform.
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Press · Product & marketing
Asos launches ChatGPT stylist app
Asos launched the Asos Stylist app in ChatGPT to help UK and US customers discover its products.
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Press · Product & marketing
Asos launches new boho-inspired womenswear brand
Asos launched a new premium womenswear brand, Muse Assembly, to meet growing demand for boho-inspired occasionwear.
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Press · Retail footprint
In pictures: Asos takes over Adidas store for new collection
Asos opened a pop‑up in Adidas' flagship Oxford Street store on 16 April to celebrate its third collaboration with the brand.
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Press · Product & marketing
Asos, Selfridges, Mulberry and New Look among signatories of Drapers Conscious Fashion Manifesto
Asos signed the Drapers Conscious Fashion Manifesto, joining other retailers in committing to sustainability initiatives.
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History · Corporate
ASOS acquires Topshop, Topman and Miss Selfridge
On 4 February 2021 ASOS acquired the Topshop, Topman and Miss Selfridge brands from Arcadia Group.
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What we do not publish
Citation-only diffs, continuum cleanup, junk filings, and observations without a source URL. The rule for each type is on Methodology.