What changed
Dated events we can cite. Ownership noise, uncited promos, and continuum placeholders stay off this feed.
The weekly report reads these signals across the market. Read the latest report.
Press · Product & marketing
Callum Turner Is a Dog's Best Friend in New Louis Vuitton Campaign
Louis Vuitton launched a new spring 2027 Trunk collection campaign starring Callum Turner and a Rhodesian ridgeback.
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Press · Product & marketing
Louis Vuitton Debuts New Real Madrid Formalwear and Travel Outfits
Louis Vuitton launched revamped formalwear and travel outfits for Real Madrid's men's soccer team as the partnership enters its second year.
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Press · Product & marketing
Louis Vuitton Unveils Keith Haring Artycapucines Handbag Collection
Louis Vuitton unveiled the Keith Haring Artycapucines Handbag Collection, a partnership that will roll out worldwide from Jan. 1.
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Press · Product & marketing
Louis Vuitton Writes the Book on Its Menswear
Louis Vuitton announced a new book, "Louis Vuitton Menswear Catwalk," due out Nov. 5, published by Thames & Hudson as the first menswear title in its Catwalk series.
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Press · Retail footprint
Louis Vuitton Unveils Train-Themed Pop-Up Store at LANDMARK Hong Kong
Louis Vuitton opened a train‑themed pop‑up store in the LANDMARK Atrium in Hong Kong, pre‑launching its Women’s Flight Mode collection.
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Press · Product & marketing
Pat McGrath, Nicolas Ghesquière Team for Louis Vuitton's First Beauty Collaboration
Louis Vuitton launched its first beauty collaboration with Pat McGrath and Nicolas Ghesquière, featuring Monogram canvas packaging for Louis Vuitton La Beauté.
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Press · Retail footprint
Louis Vuitton Unveils Renovated Two-level Store at The Shops at Crystals in Las Vegas
Louis Vuitton opened its renovated two-level store at The Shops at Crystals in Las Vegas, showcasing men's and women's collections across multiple categories.
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Press · Product & marketing
Louis Vuitton's World Cup Trophy Trunk Is Ready for Its Close-up
Louis Vuitton released a limited‑edition World Cup Trophy Trunk collection of three collectible trunks.
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Press · Product & marketing
Louis Vuitton's Fall Campaign Looks to Space
Pharrell Williams, creative director of menswear at Louis Vuitton, narrates a short film that brings to mind the cult classic "The Right Stuff."
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Press · Product & marketing
Louis Vuitton to Stage Classic Car Rally Ahead of Formula 1 Italian Grand Prix
Louis Vuitton is staging the Louis Vuitton Dolomites Classic Run car rally, culminating in a parade on the Monza Autodromo circuit during the Formula 1 Italian Grand Prix.
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Press · Retail footprint
Louis Vuitton Opens Temporary Women's Miami Design District Store
Louis Vuitton opened a temporary women's store in Miami Design District featuring leather goods, accessories, ready‑to‑wear, fragrance and shoes.
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Press · Product & marketing
Pharrell Presents the Surfer-Coded Dandy Experience For Louis Vuitton SS27
Louis Vuitton announced an environmental partnership with Coral Gardeners to fund reef restoration in French Polynesia.
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Press · Product & marketing
Louis Vuitton Expands Color Blossom Line With First Jewelry Watch
Louis Vuitton expanded its Color Blossom line with its first jewelry watch, a 26mm round pebble‑shaped piece featuring hardstone dials.
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Press · Product & marketing
Louis Vuitton Will Show Cruise 2027 at The Frick
Louis Vuitton will present its Cruise 2027 collection at The Frick on May 20.
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Press · Product & marketing
Louis Vuitton Taps Skateboarder Tyshawn Jones for Men's Pre-fall Campaign
Louis Vuitton tapped skateboarder Tyshawn Jones for its men's pre‑fall campaign, featuring him posing in Central Park wearing Pharrell Williams' collection.
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Press · Product & marketing
Louis Vuitton Names Alysa Liu as Brand Ambassador
Louis Vuitton appointed Olympic gold medalist Alysa Liu as its brand ambassador.
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Press · Product & marketing
Jeremy Allen White and LeBron James Spill Bag Contents for New Louis Vuitton Campaign
Louis Vuitton launched its new "In My Bag" campaign featuring Jeremy Allen White and LeBron James showcasing Speedy P9 carryalls.
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History · Corporate
Louis Vuitton merges with Moët Hennessy to form LVMH in 1987
Louis Vuitton merged with Moët Hennessy in 1987, creating the LVMH group.
Wikipediaas of
History · Retail footprint
Louis Vuitton opens its flagship store on the Champs‑Élysées in 1913
Louis Vuitton opened its first flagship store, the Louis Vuitton Building on the Champs‑Élysées, in 1913.
Wikipediaas of
What we do not publish
Citation-only diffs, continuum cleanup, junk filings, and observations without a source URL. The rule for each type is on Methodology.