What changed
Dated events we can cite. Ownership noise, uncited promos, and continuum placeholders stay off this feed.
The weekly report reads these signals across the market. Read the latest report.
Press · Retail footprint
Prada Group Delivers 9M Growth in 2026, Miu Miu Slows Down Against High Comps
Prada unveiled the new Milan Galleria retail and hospitality project, a multi‑floor experience of fashion, food and culture.
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Press · Product & marketing
Prada Group's 'Sea Beyond' Featured in UNESCO's 'One Ocean' Installation at U.N. Headquarters
Prada Group's Sea Beyond project was featured in UNESCO's One Ocean installation at the United Nations Headquarters during the UN General Assembly high‑level week.
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Press · Product & marketing
Prada Linea Rossa, Red Bull Help Skateboarder Achieve New World Record
Prada Linea Rossa collaborated with Red Bull and skateboarder Diego Poncelet to develop custom footwear and gloves that helped him set a new downhill speed record of 151.83 km/h on Sept. 22.
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Press · Product & marketing
Prada's Spring 2027 Runway Pumps Might Test Your Trypophobia
Prada showcased its Spring 2027 runway pumps with jeweled flower designs and irregular holes at its Milan show.
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Press · Product & marketing
Prada Taps Into Agentic AI For Procurement
Prada began using Ivalua's agentic AI, Iva, to help scrutinize its 1,000 suppliers, citing speed, compliance and value as drivers.
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Press · Retail footprint
Zendaya Solidifies 3 Fall Trends With Her Pixie Cut and Prada Look
Prada held a fragrance pop‑up in SoHo during New York Fashion Week on September 12, featuring global brand ambassador Zendaya.
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Press · Product & marketing
Prada to Open Upcoming Milan Women's Fashion Week
Prada to Open Upcoming Milan Women's Fashion Week
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Press · Product & marketing
Prada Taps Director Barry Jenkins for Fall 2026 Campaign
Prada tapped director Barry Jenkins for its Fall 2026 campaign, featuring Hunter Schafer, Troye Sivan, Chen Haoyu and Kelvin Harrison Jr.
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Press · Product & marketing
Prada Names Chinese Boy Band Transform Project Brand Ambassadors
Prada named a Chinese boy band as Transform Project brand ambassadors.
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Press · Product & marketing
NASA's Artemis IV Astronauts Are Wearing Prada and Axiom Space to the Moon
Prada helped develop the Liquid Cooling and Ventilation Garment, the inner layer of the Axiom Extravehicular Mobility Unit spacesuit for NASA's Artemis IV mission.
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Press · Product & marketing
A Video Game Designer and a Filmmaker Created a Prada Dreamscape
Prada tapped game creator Hideo Kojima and filmmaker Nicolas Winding Refn to build a mind‑palace installation for Prada Mode at the Hotel Chelsea.
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Press · Retail footprint
Prada Took Over Katz's Deli for Pastrami Sandwiches, Caviar, and Dancing
Prada took over Katz's Deli in New York, offering pastrami sandwiches, caviar and dancing as part of its Prada Mode cultural project.
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Press · Product & marketing
First Look at the Prada Mode Event Teaser by Film Director Nicolas Winding Refn
Prada debuted a teaser for its Mode event at the Cannes Film Festival.
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Press · Product & marketing
Prada Home Unveils Theaster Gates-curated Exhibit on the Japanese Art of Ceramics
Prada Home unveiled Theaster Gates‑curated exhibit titled “Chawan Cabinet” on the Japanese art of ceramics, mounted in a new retail space on Milan’s Via Montenapoleone.
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Press · Product & marketing
Prada Mode to Travel to New York's Hotel Chelsea
Prada Mode will travel to New York's Hotel Chelsea for an event running June 3 to 7.
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Press · Product & marketing
Prada Frames' 2026 Edition to Discuss Image-making
Prada Frames' 2026 edition will host a symposium titled "In Sight" in Milan from April 19 to 21.
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Press · Product & marketing
Benedict Cumberbatch, Letitia Wright Feature in Prada Re-Nylon 2026 Campaign
Prada launched its Re-Nylon 2026 campaign featuring Benedict Cumberbatch and Letitia Wright, highlighting the Sea Beyond ocean literacy project.
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Press · Product & marketing
Bella Hadid Is Prada's First Global Beauty Ambassador
Prada appointed Bella Hadid as its first global beauty ambassador to feature in the campaign for its new blush, Prada Touch, starting in March.
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History · Corporate
Prada listed on Hong Kong Stock Exchange
Prada was listed on the Hong Kong Stock Exchange on 24 June 2011.
Wikipediaas of
History · Corporate
Prada and LVMH acquire 51% of Fendi
In October 1999 Prada and LVMH bought a 51% stake in Fendi.
Wikipediaas of
History · Corporate
Prada acquires 51% of Helmut Lang
Prada purchased a 51% stake in Helmut Lang in March 1999.
Wikipediaas of
History · Corporate
Prada gains full control of Jil Sander
Prada paid US$105 million to acquire full control of Jil Sander in 1999.
Wikipediaas of
History · Retail footprint
Prada opens first leather goods shop in Milan
Prada opened its first leather goods shop in Milan in 1913.
Wikipediaas of
What we do not publish
Citation-only diffs, continuum cleanup, junk filings, and observations without a source URL. The rule for each type is on Methodology.