What changed
Dated events we can cite. Ownership noise, uncited promos, and continuum placeholders stay off this feed.
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Press · Product & marketing
Reformation unveils Alexa Chung collaboration
Reformation launched a 30‑item limited‑edition collection with Alexa Chung, available online and in select stores from 5 October.
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Press · Product & marketing
Reformation Bets on the Wedge Heel Comeback With Enya Umanzor's Whimsical $298 Shoe Design
Reformation launched a $298 Enya satin wedge shoe, designed with Enya Umanzor, offered in three colors of Naia Renew Acetate.
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Press · Retail footprint
Reformation arrives in Manchester
Reformation opened a new 2,000 sq ft store on Manchester's King Street.
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Press · Product & marketing
First look: Reformation x Umbro
Reformation and Umbro have teamed up to create a six-piece collection, launching on 22 June.
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What we do not publish
Citation-only diffs, continuum cleanup, junk filings, and observations without a source URL. The rule for each type is on Methodology.