ASOS
Verified 18 Aug 2026 · source as of 18 Aug 2026
History of ASOS
27 dated events · 2 types
Derived from this page
10 of the 27 cited non-earnings events we hold for ASOS are about product & marketing.
Corporate 4 · Retail footprint 4 · People 9 · Product & marketing 10
Counted from the rows on this page, not including earnings. We only show this when there are at least 8 rows across 2 or more categories and one category clearly leads. Wikipedia history and press since 9 Mar 2026 cover different periods. How derived insights are made
Show the 10 rows
- 19 Sep 2026Asos Names Law Roach 'Stylist in Residence'
- 25 Aug 2026Barbour and ASOS unveil one-of-a-kind jackets, designed by Jimmy Turrell
- 13 Aug 2026ASOS relaunches ASOS Magazine as part of Autumn 26 campaign
- 27 Jul 2026England player Noni Madueke fronts campaign for ASOS and adidas
- 10 Jul 2026Asos launches Arrange emerging designers programme
- 17 Jun 2026ASOS and Deliveroo partner for football-themed World Cup collab
- 28 May 2026ASOS expands menswear offer with nine new brands including Gap
- 21 May 2026Asos launches ChatGPT stylist app
- 13 May 2026Asos launches new boho-inspired womenswear brand
- 16 Mar 2026Asos, Selfridges, Mulberry and New Look among signatories of Drapers Conscious Fashion Manifesto
2026
Press · People
ASOS Hires Former Tommy Hilfiger AI Lead as AI & Creative Studios Director
ASOS appointed Nick Goodchild as AI & Creative Studios Director, moving him from Tommy Hilfiger to lead AI Studios and creative content production.
News reportas of
Press · Retail footprint
adidas and ASOS unveil Paris pop-up
ASOS launched a four‑day pop‑up in Paris for its Collection 05 collaboration with adidas, running 16 to 19 October.
News reportas of
Press · Product & marketing
Asos Names Law Roach 'Stylist in Residence'
Asos named Law Roach as its stylist in residence.
News reportas of
Press · Product & marketing
Barbour and ASOS unveil one-of-a-kind jackets, designed by Jimmy Turrell
ASOS partnered with Barbour and artist Jimmy Turrell to launch the Barbour Re-loved x ASOS: Jimmy Turrell Edition, a limited range of ten unique jackets available exclusively on ASOS.
News reportas of
Press · People
Asos names former Next boss Jon Bennett as menswear product director
Asos appointed former Next managing director Jon Bennett as menswear product director for Asos Design, leading strategy and performance of its menswear line.
News reportas of
Press · People
Asos brands and marketplace director steps down
Asos's director of partner brands and marketplace Shazmeen Malik is stepping down, effective 31 August.
News reportas of
Press · Product & marketing
ASOS relaunches ASOS Magazine as part of Autumn 26 campaign
ASOS relaunched its ASOS Magazine as part of its Autumn 26 campaign, unveiling a new autumn campaign that celebrates fashion creativity and cultural influences.
News reportas of
Press · People
Asos customer and technology VPs exit
Asos executive vice-president of customer and commercial Ben Blake and executive vice-president of technology Przemek Czarnecki are exiting the business, effective 31 August.
News reportas of
Press · People
Asos promotes EVP of people, communications and transformation
Asos expanded EVP of people, communications and strategy Ras Vaghjiani's remit to include transformation.
News reportas of
Press · Product & marketing
England player Noni Madueke fronts campaign for ASOS and adidas
ASOS unveiled a new campaign for its first menswear line, starring Arsenal FC footballer Noni Madueke, with the collection available on ASOS from July 29.
News reportas of
Press · People
Asos appoints Amazon GM to lead global trading
Asos appointed Amazon general manager Lizzie Jones as its new head of global trading.
News reportas of
Press · Product & marketing
Asos launches Arrange emerging designers programme
Asos has today (10 July) unveiled a new collaboration series for emerging designers in partnership with its in-house premium brand Arrange.
News reportas of
Press · People
Asos appoints new loyalty boss
Asos named Manoja Josyula as its new director of product propositions, succeeding Macy Hong.
News reportas of
Press · Retail footprint
ASOS unveils summer beauty pop-up
ASOS unveiled its London Lido pop-up, a two‑day immersive experience to showcase this season’s most wanted beauty products.
News reportas of
Press · Product & marketing
ASOS and Deliveroo partner for football-themed World Cup collab
ASOS partnered with Deliveroo to let customers in Greater London and Manchester order ASOS Design football shirts through the Deliveroo app.
News reportas of
Press · People
Asos' independent non-executive director Christine Cross stepped down from her role.
News reportas of
Press · Retail footprint
Asos seeks permanent London store
Asos is looking at sites for a permanent London shop.
News reportas of
Press · People
Asos appoints creative director
Asos appointed former Stella McCartney visual director Andrew Tiller as creative director.
News reportas of
Press · Product & marketing
ASOS expands menswear offer with nine new brands including Gap
ASOS added nine new menswear brands, including Gap, Huf, Stan Ray and Blend, to its online platform.
News reportas of
Press · Product & marketing
Asos launches ChatGPT stylist app
Asos launched the Asos Stylist app in ChatGPT to help UK and US customers discover its products.
News reportas of
Press · Product & marketing
Asos launches new boho-inspired womenswear brand
Asos launched a new premium womenswear brand, Muse Assembly, to meet growing demand for boho-inspired occasionwear.
News reportas of
Press · Retail footprint
In pictures: Asos takes over Adidas store for new collection
Asos opened a pop‑up in Adidas' flagship Oxford Street store on 16 April to celebrate its third collaboration with the brand.
News reportas of
Press · Product & marketing
Asos, Selfridges, Mulberry and New Look among signatories of Drapers Conscious Fashion Manifesto
Asos signed the Drapers Conscious Fashion Manifesto, joining other retailers in committing to sustainability initiatives.
News reportas of
2021
History · Corporate
ASOS acquires Topshop, Topman and Miss Selfridge
On 4 February 2021 ASOS acquired the Topshop, Topman and Miss Selfridge brands from Arcadia Group.
Wikipediaas of
2003
Current-state facts live on the brand record, not on this timeline.
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Limits. This is the dated record we hold, not a complete corporate history. Events without a citation stay off the page.
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