Sephora

Press · Retail footprint

Sephora to Launch at Marks & Spencer

Sephora announced a shop‑in‑shop concept called “Sephora at M&S” for select Marks & Spencer stores and M&S.com.

News reportas of 2026-09-29

Press · Product & marketing

Sephora Taps John Legend for Original Holiday Anthem

Sephora tapped John Legend to compose an original holiday anthem called “Here It Is” for its European holiday campaign.

News reportas of 2026-09-25

Press · Product & marketing

Sephora Leans Into Monthly Drops to Win on TikTok Shop

Sephora launched a monthly‑drop initiative on TikTok Shop to connect brands, creators and consumers.

News reportas of 2026-09-02

Press · Product & marketing

EXCLUSIVE: Laura Geller Returns to Brick-and-mortar With Nationwide Launch in Sephora at Kohl’s

News reportas of 2026-08-31

Press · Product & marketing

Sephora Taps Chinese Idol Brand Goodbai for Cowboy-themed Collaboration

Sephora partnered with Chinese idol brand Goodbai for the Cowboy-themed Goodees Twinkle Denim collaboration launching in Sephora and Goodbai stores.

News reportas of 2026-08-20

Press · Retail footprint

Sephora opens first Glasgow store as UK expansion accelerates

Sephora has opened the doors to its first Glasgow store at Silverburn

News reportas of 2026-08-13

Press · Retail footprint

Why Mikayla Nogueira Chose Sephora

Sephora will host the retail debut of POV Beauty, the label founded by former Ulta Beauty employee Mikayla Nogueira.

News reportas of 2026-08-04

Press · Product & marketing

Sephora to Launch 19 Olive Young-Curated K-Beauty Brands Across More Than 500 U.S. Stores

Sephora and CJ Olive Young announced on August 4 that they will launch 19 Olive Young-curated K-beauty brands in the United States as the first market activation under their global retail partnership.

News reportas of 2026-08-04

Press · Product & marketing

Sephora names 12 beauty brands to accelerator cohort

Sephora announced 12 beauty brands selected for its Accelerate accelerator cohort.

News reportas of 2026-07-28

Press · Retail footprint

Ruka Hair Enters Sephora

Sephora added the UK biotech beauty label Ruka Hair extensions, the first addition to a new category the retailer created.

News reportas of 2026-07-15

Press · Retail footprint

Sephora introduces store quiet hours

Sephora will lower music and screen displays during specific hours after a successful pilot in eight markets.

News reportas of 2026-06-25

Press · Retail footprint

Sephora announces 'Sephora summer' and reveals opening dates for four new stores

Sephora announced its 'Sephora summer' campaign and revealed opening dates for four new store launches in the UK.

News reportas of 2026-06-08

Press · Retail footprint

One/Size Bets on the Middle East With 92-Door Sephora Rollout

Sephora announced a 92‑door rollout in the Middle East as part of its expansion plan.

News reportas of 2026-05-12

Press · Product & marketing

Makeup by Mario, Sephora Team Up on Content Series

Sephora teamed up with Mario Dedivanovic for a new episodic content series.

News reportas of 2026-05-11

Press · Corporate

Sephora to introduce safeguards on marketing anti-ageing skincare to children

Sephora will implement new safeguards on the marketing of anti-ageing skincare products to children following a regulatory investigation.

News reportas of 2026-04-22

Promo · Commercial

Spring sale

promo observationas of 2026-04-10

Press · Product & marketing

Sephora Is Launching Its App in ChatGPT

Sephora announced it is launching its app integrated with ChatGPT, with the pilot first kicking off in the U.S.

News reportas of 2026-03-24

Press · Product & marketing

Sephora Signs On as Official Partner of F1 ACADEMY™: 2026 Season Kicks Off in Shanghai

Sephora announced an official partnership with F1 ACADEMY™ as the series' Official Partner and Official Beauty Retail Partner on March 11, 2026.

News reportas of 2026-03-11

History · Corporate

Sephora acquires Feelunique.com

Sephora agreed to purchase Feelunique.com in July 2021.

Wikipediaas of 2021-07-01

History · Retail footprint

Sephora opens first American store

Sephora opened its first American store in New York City in 1998.

Wikipediaas of 1998-01-01

History · Corporate

Sephora sold to LVMH

Sephora was sold to LVMH in July 1997.

Wikipediaas of 1997-07-01

History · Retail footprint

Sephora opens first store in Paris

Sephora opened its first store in Paris in August 1970.

Wikipediaas of 1970-01-01

Founded · Corporate

Sephora founded (1969)

Company disclosureas of 1969-01-01