Sephora
Verified 18 Aug 2026 · source as of 18 Aug 2026
History of Sephora
23 dated events · 4 types
2026
Press · Product & marketing
Sephora Taps John Legend for Original Holiday Anthem
Sephora tapped John Legend to compose an original holiday anthem called “Here It Is” for its European holiday campaign.
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Press · Product & marketing
Sephora Leans Into Monthly Drops to Win on TikTok Shop
Sephora launched a monthly‑drop initiative on TikTok Shop to connect brands, creators and consumers.
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Press · Product & marketing
EXCLUSIVE: Laura Geller Returns to Brick-and-mortar With Nationwide Launch in Sephora at Kohl’s
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Press · Product & marketing
Sephora Taps Chinese Idol Brand Goodbai for Cowboy-themed Collaboration
Sephora partnered with Chinese idol brand Goodbai for the Cowboy-themed Goodees Twinkle Denim collaboration launching in Sephora and Goodbai stores.
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Press · Product & marketing
Sephora to Launch 19 Olive Young-Curated K-Beauty Brands Across More Than 500 U.S. Stores
Sephora and CJ Olive Young announced on August 4 that they will launch 19 Olive Young-curated K-beauty brands in the United States as the first market activation under their global retail partnership.
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Press · Product & marketing
Sephora names 12 beauty brands to accelerator cohort
Sephora announced 12 beauty brands selected for its Accelerate accelerator cohort.
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Press · Product & marketing
Makeup by Mario, Sephora Team Up on Content Series
Sephora teamed up with Mario Dedivanovic for a new episodic content series.
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Press · Product & marketing
Sephora Is Launching Its App in ChatGPT
Sephora announced it is launching its app integrated with ChatGPT, with the pilot first kicking off in the U.S.
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Press · Product & marketing
Sephora Signs On as Official Partner of F1 ACADEMY™: 2026 Season Kicks Off in Shanghai
Sephora announced an official partnership with F1 ACADEMY™ as the series' Official Partner and Official Beauty Retail Partner on March 11, 2026.
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