The Ordinary
The Ordinary is owned by The Estée Lauder Companies (ultimate parent: The Estée Lauder Companies Inc.). It is primarily Canada and other Deciem manufacturing sites (The Estée Lauder Companies).
Verified 18 Aug 2026 · source as of 18 Aug 2026
Who owns The Ordinary?
The Ordinary is owned by The Estée Lauder Companies (ultimate parent: The Estée Lauder Companies Inc.).
The immediate parent of The Ordinary is The Estée Lauder Companies, and the ultimate parent in the recorded chain is The Estée Lauder Companies Inc.. The edge is attributed to curated company disclosure, asserted as of 2026-08-18 and last checked on 2026-08-18. Open the citation to read the underlying subsidiary list or disclosure.
This is a current-state record, not news: when a filing or disclosure moves The Ordinary to a different parent, the chain below changes and the verification date moves with it.
Ownership chain
the ordinaryThe Estée Lauder CompaniesThe Estée Lauder Companies Inc.
Chain as of
- Immediate parent
- The Estée Lauder Companies
- Ultimate parent
- The Estée Lauder Companies Inc.
- Provenance
- curated company disclosure
- Citation
- View source
Corporate facts
| Fact | Value | As of | Verified | Source |
|---|---|---|---|---|
| Cruelty-free certification | peta_cruelty_free | cert_registry | ||
| Founder | Brandon Truaxe (DECIEM) | curated | ||
| Founded | 2013 | curated |
Sibling brands under The Estée Lauder Companies
More about The Ordinary
How this is made
Ownership edges are generated from SEC Exhibit 21 subsidiary lists and curated public disclosures. Corporate facts attach when a separate facts pipeline finds a citation. For information only, not investment advice.