Under Armour
Verified 19 Oct 2026 · source as of 19 May 2026
History of Under Armour
54 dated events · 4 types
Derived from this page
10 of the 15 cited non-earnings events we hold for Under Armour are about product & marketing.
Corporate 4 · Retail footprint 1 · Product & marketing 10
Counted from the rows on this page, not including earnings. We only show this when there are at least 8 rows across 2 or more categories and one category clearly leads. Wikipedia history and press since 9 Mar 2026 cover different periods. How derived insights are made
Show the 10 rows
- 27 Aug 2026Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star
- 13 Aug 2026Dwayne "The Rock" Johnson Officially Parts Ways With Under Armour to Retake Full Control of Project Rock
- 5 Aug 2026Under Armour hits play on K-pop partnership
- 24 Jul 2026Under Armour gets heated with François Arnaud
- 30 Jun 2026Under Armour Unveils Women-focused Platform Rebel Daughter, Taps Fengchen Wang as Strategic Partner
- 23 Jun 2026Under Armour and Dodge Team for Capsule Collection
- 3 Jun 2026Steph Curry trades Under Armour partnership for a deal with Li-Ning
- 2 Jun 2026Marine Serre, Under Armour Partner on Limited-edition Capsule
- 2 Jun 2026It's Time to Take Under Armour's Fashion Game Seriously — This Collab is Proof (EXCLUSIVE)
- 4 May 2026Under Armour to Be Performance Apparel Partner for Rolling Loud
2026
Press · Product & marketing
Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star
Under Armour appointed Grammy‑nominated artist Gunna as Global Brand Ambassador and Creative Director of its new P‑Star platform, launching a 14‑piece collection.
News reportas of
Press · Product & marketing
Under Armour announced the end of its 10-year partnership with Dwayne Johnson, will distribute remaining Project Rock inventory through October and is seeking new manufacturing partners.
News reportas of
Press · Product & marketing
Under Armour hits play on K-pop partnership
Under Armour named BoyNextDoor as global brand ambassadors for its Asia‑Pacific rollout of the Bouncy Tee line.
News reportas of
Press · Product & marketing
Under Armour gets heated with François Arnaud
Under Armour named François Arnaud its latest global ambassador, teasing the HeatGear franchise in a new campaign.
News reportas of
Press · Product & marketing
Under Armour Unveils Women-focused Platform Rebel Daughter, Taps Fengchen Wang as Strategic Partner
Under Armour unveiled its women-focused platform Rebel Daughter.
News reportas of
Press · Product & marketing
Under Armour and Dodge Team for Capsule Collection
Under Armour launched a capsule collection with Dodge, creating co-branded apparel, footwear and accessories.
News reportas of
Press · Corporate
Under Armour to Close Portland Headquarters
Under Armour will close its Portland headquarters, keep a small presence there, and move staff to Baltimore and New York.
News reportas of
Press · Product & marketing
Steph Curry trades Under Armour partnership for a deal with Li-Ning
Under Armour's partnership with NBA star Steph Curry ended in November as he moved to Chinese sportswear company Li-Ning.
News reportas of
Press · Product & marketing
Marine Serre, Under Armour Partner on Limited-edition Capsule
Under Armour partnered with Marine Serre on a limited‑edition capsule collection featuring baselayer‑inspired apparel and an updated sneaker design.
News reportas of
Press · Product & marketing
It's Time to Take Under Armour's Fashion Game Seriously — This Collab is Proof (EXCLUSIVE)
News reportas of
Press · Product & marketing
Under Armour to Be Performance Apparel Partner for Rolling Loud
Under Armour became the performance apparel partner for the Rolling Loud hip‑hop festival in Miami.
News reportas of
2025
Earnings · Financial
Revenue declined 4 percent to $1.1 billion (down 4 percent currency neutral).
fiscal year sales: “Second Quarter Fiscal 2026 Outlook Given ongoing uncertainty around trade policies and the broader macroeconomic environment—including potential demand and cost impacts from tariffs, key considerations for our fiscal 2026 second-quarter outlook compared to the same period in the prior fiscal year include: • Revenue is expected to decline 6 to 7 percent.”
SEC filingas of
Earnings · Financial
Revenue was down 11 percent to $1.2 billion (down 10 percent currency neutral).
SEC filingas of
Earnings · Financial
Revenue was down 6 percent to $1.4 billion (down 6 percent currency neutral).
SEC filingas of
2024
Earnings · Financial
Revenue was down 10 percent to $1.2 billion (down 10 percent currency neutral).
SEC filingas of
Earnings · Financial
Revenue was down 5 percent to $1.3 billion (down 5 percent currency neutral).
SEC filingas of
Earnings · Financial
Revenue was down 6 percent to $1.5 billion (down 7 percent currency neutral).
fiscal year sales: “Updated Fiscal 2024 Outlook Key points related to Under Armour's fiscal year 2024 outlook include: • Revenue is expected to be down 3 to 4 percent, tightening the previous expectation of a 2 to 4 percent decline.”
SEC filingas of
2023
Earnings · Financial
Revenue was flat versus the prior year at $1.6 billion (down 1 percent currency neutral).
fiscal year margin: “Fiscal 2024 Outlook Key points related to Under Armour's fiscal year 2024 outlook include: • Revenue is expected to be down 2 to 4 percent versus the previous expectation of "flat to up slightly." • Gross margin is expected to be up 100 to 125 basis points versus the previous expectation of up 25 to 75 basis points.” Previous: “Fiscal 2024 Outlook Key points related to Under Armour's fiscal year 2024 outlook include: • Revenue is expected to be down 2 to 4 percent versus the previous expectation of "flat to up slightly." • Gross margin is expected to be up 100 to 125 basis points versus the previous expectation of up 25 to 75 basis points.”
SEC filingas of
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