Under Armour
Verified 19 Oct 2026 · source as of 19 May 2026
History of Under Armour
54 dated events · 4 types
Derived from this page
10 of the 15 cited non-earnings events we hold for Under Armour are about product & marketing.
Corporate 4 · Retail footprint 1 · Product & marketing 10
Counted from the rows on this page, not including earnings. We only show this when there are at least 8 rows across 2 or more categories and one category clearly leads. Wikipedia history and press since 9 Mar 2026 cover different periods. How derived insights are made
Show the 10 rows
- 27 Aug 2026Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star
- 13 Aug 2026Dwayne "The Rock" Johnson Officially Parts Ways With Under Armour to Retake Full Control of Project Rock
- 5 Aug 2026Under Armour hits play on K-pop partnership
- 24 Jul 2026Under Armour gets heated with François Arnaud
- 30 Jun 2026Under Armour Unveils Women-focused Platform Rebel Daughter, Taps Fengchen Wang as Strategic Partner
- 23 Jun 2026Under Armour and Dodge Team for Capsule Collection
- 3 Jun 2026Steph Curry trades Under Armour partnership for a deal with Li-Ning
- 2 Jun 2026Marine Serre, Under Armour Partner on Limited-edition Capsule
- 2 Jun 2026It's Time to Take Under Armour's Fashion Game Seriously — This Collab is Proof (EXCLUSIVE)
- 4 May 2026Under Armour to Be Performance Apparel Partner for Rolling Loud
2026
Press · Product & marketing
Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star
Under Armour appointed Grammy‑nominated artist Gunna as Global Brand Ambassador and Creative Director of its new P‑Star platform, launching a 14‑piece collection.
News reportas of
Press · Product & marketing
Under Armour announced the end of its 10-year partnership with Dwayne Johnson, will distribute remaining Project Rock inventory through October and is seeking new manufacturing partners.
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Press · Product & marketing
Under Armour hits play on K-pop partnership
Under Armour named BoyNextDoor as global brand ambassadors for its Asia‑Pacific rollout of the Bouncy Tee line.
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Press · Product & marketing
Under Armour gets heated with François Arnaud
Under Armour named François Arnaud its latest global ambassador, teasing the HeatGear franchise in a new campaign.
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Press · Product & marketing
Under Armour Unveils Women-focused Platform Rebel Daughter, Taps Fengchen Wang as Strategic Partner
Under Armour unveiled its women-focused platform Rebel Daughter.
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Press · Product & marketing
Under Armour and Dodge Team for Capsule Collection
Under Armour launched a capsule collection with Dodge, creating co-branded apparel, footwear and accessories.
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Press · Product & marketing
Steph Curry trades Under Armour partnership for a deal with Li-Ning
Under Armour's partnership with NBA star Steph Curry ended in November as he moved to Chinese sportswear company Li-Ning.
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Press · Product & marketing
Marine Serre, Under Armour Partner on Limited-edition Capsule
Under Armour partnered with Marine Serre on a limited‑edition capsule collection featuring baselayer‑inspired apparel and an updated sneaker design.
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Press · Product & marketing
It's Time to Take Under Armour's Fashion Game Seriously — This Collab is Proof (EXCLUSIVE)
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Press · Product & marketing
Under Armour to Be Performance Apparel Partner for Rolling Loud
Under Armour became the performance apparel partner for the Rolling Loud hip‑hop festival in Miami.
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